Prospecting and lead generation is where it all begins in sales. Prospecting and lead generation is the key to an unlimited income in sales. The exciting thing about a profession in Radio sales is that almost every kind of business buys advertising. You have a wider variety of people to call on as opposed to a tool salesperson who would sell primarily to body shops and service stations. Prospecting for new customers in Radio Advertising Sales is wide open. Almost every business you see in your market could benefit from Radio advertising. This course will teach you how to develop an endless supply of new prospects to call on.