The key to a customized presentation lies in the information you uncovered in the Customer Needs Assessment interview. You want to use your presentation to show your prospect just how you can help them accomplish the goals they identified in the interview. The presentation will help the prospect gain a better appreciation for Radio advertising.
This course will teach you how to organize your notes from the Customer Needs Assessment. You can use the presentation to tell the story of how you can help the business owner achieve the goals that you identified in your earlier meetings.