Business owners want to know if they are getting an ROI, a return on investment from their advertising. That is one of the reasons many business owners turn to digital advertising. They believe they can track their advertising results. But don't let that get you down. Radio has demonstrated, through many new studies, to outperform other advertising choices in driving a measurable increase in sales. The average sales increase is approximately $10 for every $1 spent on Radio advertising. In one case study, the business saw a $23 increase in sales for every $1 spent on Radio advertising. In this module, you will learn how to estimate a possible ROI to include in your sales proposals.