15 - Writing the Creative Message

One of the most valuable skills you can develop is your creative script writing skills. Your new customer identifies with the commercial. It is about their business and brings tangibility to your plans. When you position yourself as the scriptwriter, your customer starts to see you more like a consultant, a resource they can come to for new ideas. Don't worry if you don't have any script writing experience. The biggest advertising companies in the world follow the same formula you will learn in this module.

Teacher: Spike Santee