17 - Reaching Agreement - Closing

Closing the sale seems to get all of the attention in selling. However, reaching an agreement is the sum of all of the parts of the selling process. You cannot close something that has not been opened up in the first place. That's why we call this module Reaching Agreement. Your sales presentation tells the story of how you are going to help the prospect reach a goal or achieve an objective. Reaching agreement is the process of asking the prospect if they think your idea will work. It is the natural conclusion to a well-prepared sales presentation. In this module, you will learn how to ask the right questions to reach an agreement to move forward with your proposals.

Teacher: Spike Santee