14 - Developing the Advertising Schedule

Learning how to build effective Radio advertising schedules has many benefits. You will sell more advertising, improve your renewal rates, and do a better job for your customers. In this course, you will learn about the two dimensions of effective Radio advertising schedules, reach, and frequency. For a schedule to be effective, the reach and frequency of the plan must be in balance. Understanding this balance will help you teach your new customers how to get real results from their advertising. 

Teacher: Spike Santee