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The History of Radio

The History of Radio course will cover the Early Years, the Golden Years of Radio, the era of FM Radio Expansion, the Years of Consolidation and Radio in the Digital Age. Radio has had a massive impact on American society throughout the years and continues to do so today. 

Teacher: Spike Santee

Navigating My Radio School

This course will help you learn how to use the tools in the My Radio School website. Not only will you learn how to use My Radio School, but you will also get a feel for the platform and how it can deliver exceptional learning content to you and your team. 

Update Your Personal Profile

At My Radio School we strive to be social. Part of the process involves interaction with fellow students on the platform, whether it be in the online class or in a forum. Your online profile at My Radio School is the place to begin. In this course, you will update your personal profile with a photograph and post something about yourself in our forum. 

Basic Terminology

This course will introduce you to the many terms and phrases used in the Radio business. WARNING! Don't try to impress your clients with the new words you learn because they won't know what you're talking about unless you carefully choose the right words to communicate your message.

Basic Radio Station Organization

Finding your way around the Radio station is the first step in getting acclimated to your new job. This course will describe how a typical Radio station is organized. In addition, this course will demonstrate to you some of the significant differences in the way we run Results Radio that make us stand out and give us a competitive advantage. 

The Basics of Radio Programming

Why do Radio stations play music? Why do some Radio stations just have news and talk? Why does on Radio station play Country Music while another Radio station plays Rock Music? That's the topic of this course, an introduction to Radio Programming. 

Goal Setting for the New Seller

Your sales goal is a part of a business plan to generate profits for the company. As a new sales person, you should understand how your initial sales goal is established and how you can measure for yourself if you are making good progress. This training will also introduce you to the basic math of setting sales goals and establishing cost of sales. 

This is a self contained training module with both a lecture and a quiz.

The Basics of Working With Retail Clients

AM & FM Radio is known as an "advertising supported medium". That means the only source of revenue for the Radio station is the sales of advertising. AM & FM Radio does not depend on subscriber income or government subsidies. The sale of advertising is the economic engine of the Radio business. In this course you will be introduced to Radio advertising sales in general. In later modules, you will learn more specifically about Results Radio. 

The Professional Selling Process

Too often we are guilty of searching for a quick fix or a silver bullet to drive performance improvement. The reality is that quick fixes are much like fad diets whereas sustainable, profitable, high performance companies invest in a sales process, not just sales skills, then follow through with rigorous monitoring and execution of the process. In this module, you will learn about The Professional Selling Process.

The Four Keys to Advertising Success

The Four Keys to Advertising Success can help a salesperson respond to almost any sales objection or stall they might hear in the sales process. The underlying research is based on hundreds of interviews with local business owners to help you understand what works and what doesn't in local advertising.